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Fundville » Warren Buffett

Some users asked us how we got started on the fundville idea. The answer was both easy and difficult. The easy part is that we, like many diligent investors, tried very hard to find institutional ownership of stocks. We knew that following smart money would be a long term winning strategy. However, the “free” content of institutional ownership online was very limited. Generally you only find the top 10 positions without any activity details. Some sites did provide a lot more positions, but after compared the data with original SEC 13F filings, we were disappointed with the data quality and also user-friendliness of the applications. Therefore, we decided to start from scratch, and build up our own database of institutional ownership.

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